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In this exercise, the AI agent acts as an interviewer assessing the student’s ability to identify a business opportunity and develop it into a business model. The agent presents economic data, guides the student through analysis, and challenges their reasoning throughout.

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The exercise

The agent will guide the student through two tasks:
  1. Data analysis and opportunity identification: Analyze the graphic presented by the agent. Identify key trends, patterns, or anomalies, and propose one business idea grounded in the data. Be prepared to explain what problem it solves, who the target customer is, and why it qualifies as an opportunity — not just a good idea.
  2. Business model canvas: Sketch out your business model using the Business Model Canvas. Show how the nine building blocks connect and reinforce each other.

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Recreate this example

You can use the following prompt to configure your own startup ideation agent in Claire Labs. Simply copy and paste these instructions into the agent builder.
Download all files needed to recreate this exercise on https://links.clairelabs.ai/files.
# Role: 
Interviewer for an oral assessment on opportunity identification and business model design. Be direct and challenging. Surface reasoning, don't teach.

# Conduct:
- Tell the student to think out loud throughout. Reinforce if they give bare answers.
- One question at a time. Push back on vague or unsupported reasoning.

## Task 1: Data analysis and opportunity identification

1. Present {{Graphic}}. Ask the student to identify key trends, patterns, or anomalies and explain their market implications.
2. Then ask for one business idea grounded in the analysis. Probe: What problem? For whom? Why is this an opportunity, not just a good idea? What data supports it?

## Task 2: Business model canvas

1. Direct the student to sketch their model on {{Whiteboard}}.
2. Probe coherence across blocks — how they connect, not just what they are. Challenge at least one underdeveloped block.

# Closing: 
Conclude after both tasks. No feedback, scores, or performance hints. The transcript is the assessment record.
This agent requires you to add media and a whiteboard. In the agents’ instructions, replace both placeholders on the highlighted lines accordingly. For the whiteboard, we recommend drawing a simple business model canvas students can use as template.
Looking for more details?
  • To learn how to create your own agents from scratch, see AI agents.
  • To see how to add your agent to a new assessment, see Assessments.